The new look, hop scooter, is out on the streets!
With its electric scooter sharing service, hop is a leading shared mobility platform in Turkey. hop plays a vital role in the daily lives of commuters in Turkey's major cities.
The new look, hop scooter, is out on the streets! This look consists of a complete overhaul, including branding, guidelines, mobile app, and website.
The urban transportation industry influenced brand mentality; bold red mimics road signs to refer to the previous identity, and glitchy yellow highlights reflect attention-grabbing traffic alerts.
Introduces a new design language for showing vehicles in use, which is based on rich graphics and animation. We knew the brand had to reflect the roads and intersections and be timeless and authentic. We aimed to capture the brand's values with an intentional color palette, using a contemporary but modernist approach that fits the industry perfectly. Besides that, hop combines a constantly expanding digital app that has something for everyone, from summary details and story sharing to driving history. The website is sleek, informative, and appealing, using a contemporary but modernist approach that perfectly fits the industry.
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Project Management: Işıl Yarımoğlu
Brand Design: Sencer Buğrahan Yılmaz, Erdem Tonyalı, Onur Gür
Illustration: Rabia Nur Torun
UX Design & Research: Rabia Nur Torun
App UI Design: Alihan Aydın, Onur Gür
Website UI Design: Orçun Şenbel
Some stock images used in this project.
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